Archive - PARU Substack

Tea Diaries: 2025 Spring Updates

New Harvests and What's Brewing Next

May 2 •

March 2025

Navigating the Matcha Shortage: Thoughts on Tea’s Growth

Reflecting on the growing interest in matcha and tea, and the experience of sharing our story on live TV.

Mar 30 •

February 2025

April 2024

Tea in the Fields

Enjoying the moment, wherever you are.

Apr 30, 2024 •

February 2024

Tea diaries: Making the Tea Tour

Currently in Shizuoka.

Feb 22, 2024 •

Tea diaries: Kicking off 2024 in Japan

Currently in Tokyo.

Feb 20, 2024 •

July 2023

Tea diaries: Shade-grown teas and hospitality in southern Kyoto

Building relationships and brewing skills with Masa in Kyōtanabe

Jul 3, 2023 •

June 2023

Designing a chashitsu (茶室, “tea room”)

Learning to move forward even when things aren't perfect

Jun 26, 2023 •

Tea diaries: A trip to the PARU Tea Garden

Navigating organic tea practices with farmer Taro Toki in Nara

Jun 18, 2023 •

A new chapter in tea

Taking time to share what brings me joy

Jun 11, 2023 •

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